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VAllure
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Background
The agency was publicly announced on 31 December 2023. The trailer video showed silhouettes of several vtuber concepts. Applications for the first generation opened on 1 March 2024 and closed on March 31.
On 6 May 2024, a teaser image with closeups on the eyes of the models of the 1st generation was released. Over the course of May 12-16, teaser images focusing on specific areas of anatomy (feet, thighs, busts) of all the models were released.
On 18 May 2024, a preview video revealing names, logos, voices, and static full-body images of the 1st generation VTubers was released. "Indulge" was also revealed as the group name for the 1st generation.
On 19 May 2024, the agency celebrated that all of its talents had each achieved over 1,000 subscribers.
On 29 May 2024, the agency noted that subscriptions to its talents were being culled daily by YouTube.
VAllure announced that several VTubers would be hosting sponsored watchalong streams for the debuts: Aimee, Cassie, Cerenity Cosmica, Ciccino Katterina, CozyChuu, Darling Strawb, Usamimi Angel, Fraeya Valentine, GentleGF, Mero Umiko, Mimosa Shirosaki, Misma Ryzing, Nanobites, Suzune Nia, Noriko, Para, PeachesVtuber, Rhea Nevermore, Riko Kumae, Secret Subject, Seira Wynn, SinSister, Syd Karasukami, VividlyVIVI, Rikudou Yura, Zeli Zuimu, Fuwa, and Kotoku Koinuko. Nonomiya Mikan had scheduled a sponsored watchalong, but encountered internet problems on that day; Hexa had to cancel her watchalong due to medical issues.
Contributors
This profile is enriched by VTuber Wiki community editors. Thank you to:
Credits sourced from VTuber Wiki page revision history. Vtubie and Hololist do not expose per-page contributor data, so this list reflects VTWiki editors only.
More Info
2024
On 1 June, the 1st generation, "Indulge", debuted with a stream relay. After the string of debut streams, the talents held their first group collab stream. Each talent also released a cover song music video on the day of their debuts.
2025
On 2 February, VAllure's Twitter account tweeted out a teaser for the second generation of VAllure, which included the outlines for each character. From what little there was to be gathered from the teaser, it appeared that the second generation would also be all-female.
On 31 May, the official VAllure Twitter account tweeted a teaser image for the eyes of the 2nd generation models, and eventually on 22 June 2025, all of the full body models, names, logos and voices were revealed, along with the generation's name of Forbidden, with full debut date being set on 1 July.
On 1 July, all six members of Forbidden debuted with separate streams as well as a group stream where they answered any questions fans may have about the generation or the members themselves.
Closure
On 1 June, VAllure announced that they would cease operations. IP rights were released to current members at no cost. Icey, Immy, Mara, Sinthya, and Ceru announced that they'd continue as independent creators, while the other talents left their future open for the time being.
On 1 June, Mara released the concept art designs of VAllure's Gen 3 that were never debuted as part of her donothon rewards. The donothon reward was originally just the model silhouettes, but VAllure management gave her permission to post the full concept arts.
On 5 July, Stronny announced that all models of VAllure's Ex-Gen 3 designs have been successfully sold to new owners. Willo Wildfire's IP is also for sale.
Known staff
The ASMRtist known as Dude That's Lewd (DTL), who also operates the "Dude That's Wholesome" YouTube channel, is an investor in and advisor for VAllure.
Policies
The agency has partnered with uwumarket for merch. The agency doesn't take any cut of merch sales; all profits (after uwumarket's cut) go to the talents.
The agency claims that it takes a 20% cut of revenue from YouTube, StreamElements, and Patreon, with the remaining 80% going to the talent. As of the auditions for its first generation, the agency claims that its revenue split is the most generous, among VTuber agency revenue splits that have been shared publicly.
Media
VAllure website
@VAllure - VAllure's YouTube channel
@VAllureOfficial - VAllure's Twitter
Official Discord