Keiki Amai

Keiki has a sweet and caring personality and she tries her best to create a fun and comfy environment for her fans. Keiki's humor often relies on corny food puns as well as making sarcastic remarks where appropriate. Keiki speaks with a soft and calm voice most of the time, although she does lose her temper from time to time if something extremely frustrating happens in a game.

Keiki has experience with voice acting and is capable of doing a wide range of voices. For example, Keiki's mascot animal, Rampu, often makes appearances on Keiki's streams and is voiced using a deep male voice. When playing visual novel games or games with a lot of story to read, Keiki tries her best to use a different voice for each character, switching mouth movements between herself and her cat when voicing different characters.

Keiki's streams are family-friendly for the most part and rarely will things become lewd. However, Keiki might act out of character from time to time, even engaging in lewd jokes herself. This is her Spicy personality and her eyes will change to a red color to represent this.

The full details of Keiki's lore was explained during Keiki's debut stream. A summary of the important points is outlined below.

• Keiki's fans are called "CupKeikis", a portmanteau of "Cupcake" and "Keiki."

*Keiki's full name means "Sweet Cake" in Japanese, using the Japanese "Amai" and the English loanword from "Cake." *Rampu is named after Keiki's friend who likes cats. *Keiki's hair colors are based on her signature dish, the Castella cake, a fluffy yellow sponge cake with a bit of browning on top. *Keiki's lore is inspired by both Shokugeki no Soma as well as Persona 5. By feeding her target their favorite dish cooked with the appropriate Sacred Ingredient, Keiki is able to cleanse the darkness in the hearts of people. *The Celestial Strawberry is named after the game Celeste which was also the first game Keiki ever streamed. *Keiki's Essence Core changes color based on which key is pressed on her keyboard. Whenever you see her Essence Core changing colors rapidly, she is most likely typing something out. *The colors that Keiki's Essence Core changes to are based on the character colors of the girls from the Love Live! series. *The Sweet Strawberry Regalia's special ability, Kitchen Projection, is inspired by the characters Emiya & Archer from the Fate series, both of whom can use magic to create temporary weapons. *Keiki's model has six different set expressions, five of which match the corresponding emotions of each Essence type while the sixth expression is for her Spicy persona. *Keiki often streams Yu-Gi-Oh! Master Duel where she plays food-themed decks like Madolche and Suship.

Keiki Amai is the daughter of two world famous pastry chefs. Ever since she was a child, Keiki was trained by her parents to succeed the family business. However, Keiki found no passion in cooking her parents' recipes and would eventually develop her own methods, leading to much conflict with her parents.

During Keiki's final year of high school, she found a strange cat one day on her way home from school. Keiki took the cat home to care for it and went to buy some cat food. However, when she returned home, the cat had eaten every single cake in her kitchen!

The cat asked Keiki to feed him a cake made with love because all the cakes he had eaten so far were lacking emotion. Keiki prepared for the cat her specialty, the castella cake. Even though it was a very simple cake in comparison to her parents' recipes, Keiki has fond memories of the castella cake from her middle school years where she made her first friend because of it.

When the cake was finished, the cat immediately devoured it! With a satisfied belly, the cat yelled out "Contract complete!" and then Keiki's whole body began to glow pink. When the light dissipated, Keiki was wearing a very bizarre outfit. Needless to say, Keiki had become a magical girl, and this was the start of her story to save the world!

For the full version of Keiki's lore, please watch her debut stream presentation.