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VEE

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Veepigenesis, also shortened and marketed as VEE, is a Japanese Virtual YouTuber agency owned and operated by Sony Music Entertainment Japan (SMEJ). This is SMEJ's largest virtual talent development and management project in their history. They plan on debuting on more than 50 virtual talents, and in addition to distribution and video production, they will be involved in music, voice acting, creative work, and other activities to make their “dreams” come true. In April 2024, Sony Music Entertainment Japan's VERSEⁿ agency was merged into VEE with all of its members transferring over.
26
Current Members
12
Former Members

Tags

agencyveesony music entertainment japan

Timeline

2022
On 23 May, VEE announced Dev-a, their first group of members which consisted of both new VTubers (Otokado Ruki, Tulsi-Nightmare Madness IV, Hinahoshi Airu) and indie VTubers re-debuting under the SonyMusic banner (Kujo Ringo, Syusetu Kohaku). Syusetu Kohaku and Kujo Ringo officially re-debuted on 24 and 26 May respectively, while the new talents debuted on 27 May. On 27 June, VEE announced Dev-b, their second group of members. It was the first group to consist entirely of new talent, and also the first group to debut male VTubers (Oshiro Ito, Sazanami Toa). They debuted on 1 and 3 July. On 22 August, VEE announced Dev-c, their third group of members. They all made their debut on 26 August. On 24 October, VEE announced Dev-d, their fourth group of members. They all made their debut on 29 October.
2023
On 17 April, VEE announced Dev-e, their fifth group of members. They all made their debut on 23 April. On 12 August, during Comiket 102, VEE announced Dev-f, their sixth group of members. They all made their debut on 19 August. On 13 November, VEE announced Dev-g, their seventh group of members. They all made their debut on 17 November.
2024
On 28 February, VEE held its first major offline event, the VEE CONCEPT LIVE "Merge" featuring all members at a paid concert held live at Zepp Shinjuku. On 2 April, VERSEⁿ announced that all of its talents will be transferred to VEE. On 29 September, VEE announced its second major offline event, the VEE 2nd LIVE to be held on 24 March 2025 at Zepp DiverCity Tokyo. On 2 December, VEE announced that VERSEⁿ member Hitoshiro Itsuki would be graduating on 18 December.
2025
On 24 March, VEE held its second major offline event, the VEE 2nd CONCEPT LIVE "Conflict" featuring all current members (including soon-to-be-former member Anshinin Misa) at a paid concert held live at Zepp DiverCity Tokyo. On 30 April, VEE announced the contract termination of VERSEⁿ member Alba Sera, citing "Alba Sera's activities go against VEE's management policy" as the reason. Sera would immediately follow with an announcement of her own, apologizing to her illustrator, fans and everyone else who supported her, for her sudden departure. On 9 December, VEE announced that the indie VSinger Minaton. will be joining the agency on 11 December. On 22 December, VEE announced that the indie VTuber Kashiwagi Momo has joined the agency.
Background
On 21 July 2021, VEE was announced as a new VTuber project. The first auditions were also announced on the same day, with a deadline of 30 September.
Dev-a
Debuted/re-debuted starting on 24 May 2022. VEE's 1st group of members, with Ringo and Kohaku joining as former indie VTubers.
Dev-b
Debuted starting on 1 July 2022. VEE's 2nd group of members and their first group of all-new debutants.
Dev-c
Debuted/re-debuted on 26 August 2022. VEE's 3rd group of members, with Uparu joining as a former indie VTuber.
Dev-d
Debuted/re-debuted on 29 October 2022. VEE's 4th group of members, with Kakapo joining as a former indie VTuber.
Dev-e
Debuted on 23 April 2023. VEE's 5th group of members.
Dev-f
Debuted/re-debuted on 19 August 2023. VEE's 6th group of members, with Misa joining as a former indie VTuber.
Dev-g
Debuted/re-debuted on 17 November 2023. VEE's 7th group of members, with Sahiro joining as a former indie VTuber.
VERSEⁿ
Transferred from Sony Music's VERSEⁿ agency into VEE on 2 April 2024.
Solo Members
Members who are not part of any official group or unit. Former indie Minaton. re-debuted as a VEE member on 11 December 2025, followed by Kashiwagi Momo on 22 December 2025.
Media
* vee-official.jp - Website * vee-official.jp/en/ - English translation of the website * shop.vee-official.jp - Official Shop * @_vee_official_ - Twitter account * VEE official channel - YouTube channel * _vee_official_ - Instagram account